Tom Brady built his reputation through the Super Bowl. He won more of them than anybody else. Ten times he made it to the NFL’s big game, winning a record seven times, and he was almost always the star on the field. But for Super Bowl 59, Brady’s presence was instead felt from the FOX broadcast booth – and beyond.
Brady starred in Duracell’s first national Super Bowl commercial, which aired during the first half of Sunday’s game between the Kansas City Chiefs and Philadelphia Eagles. The former New England Patriots and Tampa Bay Buccaneers quarterback, is serving as the color analyst on FOX’s national broadcast for the first time this year and the battery company had some fun tying itself with Brady’s new gig.
For this Super Bowl-themed version of Duracell’s ‘Built Different’ advertising campaign, Brady suffers an on-air power failure and needs the help of a Duracell scientist. It’s a new character the battery company introduced this past fall to highlight its products’ power boost ingredients and help customers make good battery decisions. Brady, who won an NFL-record seven Super Bowls, is ‘built different’ in this case.
Tom Brady Duracell Super Bowl commercial
Brady has become a regular in Super Bowl commercials over the years, particularly toward the end of his 23-year NFL career and since he retired. He was slated to appear in multiple commercials Sunday, including a ‘Stand Up to Hate’ ad with Snoop Dogg financed by Patriots owner Robert Kraft’s foundation, and another for Brady’s apparel company featuring former Eagles quarterback Nick Foles.
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Brady, 47, is finishing the first season of a 10-year, $375-million contract with FOX as the network’s lead NFL analyst alongside play-by-play announcer Kevin Burkhardt. Though his debut behind the mic has been met with some criticism, Brady said he plans to return to the booth next year.
A 30-second ad during this year’s Super Bowl costs about $8 million, making it the most expensive Super Bowl in history for those airing commercials.
